Work

Be At One

How we helped a small cocktail bar in London evolve into a large chain of businesses throughout the UK.

Visit Website
imac
In 1998, Steve, Leigh and Rhys had converted a run-down Indian restaurant in South London into their first Be At One cocktail bar. Skip to 2017 and they’re running 30 bars located all over the UK.Be At One came to us with an outdated website that needed a complete overhaul in line with their new brand guidelines. In order to do this successfully, we focused on four main areas: takeover of existing web presence, redesign and development, mobile focus and UX, and app redesign.
We have overhauled Be At One's
Digital Presence
with their customers in mind

Takeover of existing web presence

As an interim solution, Be At One required more flexibility over their existing web presence and integrations.Red Snapper migrated the existing Be At One site to our CMS, allowing them to easily update, edit and change the website as required.We converted the Be At One app so that it was being updated directly from the CMS on a daily basis.Finally, we improved the integrations with third party services, such as booking and till systems.

Redesign and development

Red Snapper provided a class-leading, fully-responsive website, in line with BeAtOne’s new brand guidelines. While a lot of changes were made, we also offered ideas for making better use of Be At One’s existing assets, like their colourful imagery. We worked with the team to re-focus the site on what was important, restructuring their 14(!) navigation items into 4, and really getting the core right.We developed new on site interactive functionalities, including a cocktail selector and fully redesigned a flexible content-managed site over which the editorial team has full control – from content to site navigation.Services

Mobile focus

Be At One’s mobile users need seamless mobile functionality (finding bars on the go, for example), so we looked at the interactions of mobile users including:
  • Focus on any page being accessible in one click
  • Removal of unnecessary page loads – for example the bar information can be found on every page
  • Automatic image optimisation for the smaller images on a mobile device.Good cross-linking to encourage mobile exploration
Finally, the site is fully responsive so works on a wider range of devices – something Red Snapper pride ourselves on.

App redesign

We also underwent a re-design of an inherited Android and iPhone app, which was consistent with the new site and branding.The app itself is crucial to Be At One’s business, so it was important to improve the UX and functionality of the app, without alienating the current customer baseThe new site has seen a quarter increase in overall traffic in four months and a 50% increase of mobile users.

App functionality

The Be At One team then adopted a white label app from the till provider - which was not able not offer all the functionality of its previous app. Red Snapper created HTML pages which the new app linked to as browser frames, to recreate functionality such as "Be Appventurous" and "Appi Hour". This means Be At One has an app that syncs with the website on a brand level but also gives them functionality not on offer by the white-label app.Like what you see? Talk to us to see how we could help you