Work

Otsuka in
the U.S.

East Meets West: creating an eye-catching website to showcase American pharmaceutical companies while acknowledging their Japanese heritage.

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Red Snapper and several American agencies were invited to pitch for a complete re-design of the website of the U.S. affiliates of Otsuka. The aim was to develop a site that was modern, inspiring and very different to conventional pharma sites. It had to acknowledge cultural and philosophical ties to the parent company in Japan by showcasing Otsuka’s affiliates in the U.S. as innovative, creative and a great place for a career in pharma.
We spent the time to really learn the company and offer
Consultancy
which meant we could offer something on-brand, on-message and representative of the organisation.

The challenge

Being London-based, Red Snapper’s dual challenge was to not only come up the best proposal but to also prove that we could successfully collaborate online and through regular teleconferences ‘across the pond’ with limited face-to-face meetings.We won.

The people

We wanted the site to focus on Otsuka-people, so we featured them with powerful visuals on the home page, a very different approach to that used by many other pharmaceutical companies. We used creative and inspiring combinations of video and animation to give prominence to Otsuka culture and to tell the stories of a wide variety of people who work at the company. These very personal stories reveal how the company’s unique culture encourages them to follow their dreams within many different roles, from medical research to regulatory affairs.

The platform

We also built extensive sections featuring Otsuka’s colourful and fascinating history, the company’s extensive R&D initiatives and the products and services it currently provides in the U.S.. A Careers and Talent section makes the case for why Otsuka in the U.S. is such a special place to work and also provides regular updates on current vacancies.

The result

The end result of the extensive design and build project by the Red Snapper team is an eye-catching website that undoubtedly stands out from the rest and puts people and culture at the top of the agenda. It meets all of the numerous stakeholder objectives and has received very positive feedback from visitors. The Corporate Communications Team for Otsuka America Pharmaceutical Inc., that supports the U.S. affiliates now uses our CMS to update the site and we provide support and on-going consultancy.Struggling with your corporate digital identity? We can help.