Our Work

Otsuka EU

  • Corporate
  • Editorial

Red Snapper was commissioned by Otsuka Pharmaceutical Europe Ltd. (OPEL) to redesign their website. The challenge was to incorporate the cultural and philosophical elements of the parent company website in Japan whilst meeting the needs of all of OPEL’s European affiliates and rolling it out across the continent in each affiliate’s language.

What we did

Red Snapper created a unique and visually stunning site with original content that not only acknowledged Otsuka’s Japanese heritage and cultural influences on European operations but also provided information on products and patient services available in European markets. In addition, we made extensive use of video to showcase facilities and to allow employees from across Europe to talk about their experiences at Otsuka.
Using our powerful CMS, we developed an information architecture and content for this responsively-designed site, which operates across multiple languages.

The result

The new site has seen a five-fold traffic increase since launch. The site has helped build a distinct, consistent corporate presence across Europe. We have already created sites in different languages as part of the ongoing roll out package that will eventually cater for all of the European affiliates. Our client is justifiably proud of a digital presence that represents their unique personality. Need help with your international, multi-lingual website? Contact us.

Related services

We offer a great variety of services, you can read more about it on our Services page