Web audit

A Red Snapper web audit is the best way to determine the effectiveness of your website and to facilitate performance improvements. It can cover user experience (UX) and usability, content and information architecture strategies, competitor benchmarking, SEO and much more. The output is a detailed, 'forensic' report, which will include our digital consultancy and recommendations for optimisation work


Understanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:
  • Audience analysis
  • Perception audits
  • Stakeholder requirements gathering
Then, identifying key areas:
  • Current web statistics analysis
  • Copy and language usage audits
  • Navigational structures and methodologies
  • Modelling the user experience
  • User assistance techniques
  • Web response times
  • Broken links

Standards Compliancy

This involves looking at the current standard of web page coding and mark-up:
  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well presented mark up
  • Cross browser performance
  • Cross platform performance
  • Responsive and adaptive performance


We will analyse your sites availability to the widest possible audience to maximise economic benefit and ensure legal compliance with the DDA.
  • Detailed WAI/WCAG A, AA and AAA conformance level reports
  • Analysis of website delivery for adaptive technologies and subsequent enhancements
  • Developing long term accessibility strategies
  • Advertising conformance logos

Information Architecture

We will look beyond the navigational structure of a website and analyse the management of information:
  • Use of Taxonomy
  • Meta tagging, including Dublin Core standards
  • Methods for encouraging browsing by subject matter, not simply by navigational structure
  • Search engine ranking and optimisation


We will look at managing your branding requirements on line:
  • Visual design
  • Branding guidelines
  • Branding and design consistency

Business Process

Looking at wider business processes and their relationship with the web:
  • Aligning web strategy to business strategy
  • e-Marketing
  • Site promotion
  • ROI
  • Competitive positioning
  • Analysing business process and potential benefits of moving these online
  • Application of new technologies to enhance business process