Online Marketing

There’s no point in having a website if no one knows about it. So we ensure that sites realise their full potential by recommending ways of encouraging every target audience – internally, externally and in partner organisations – to visit and use it.

Used correctly, the web can help marketing companies reach a wider audience at a lower cost and with greater flexibility than traditional marketing channels. It certainly won't replace offline yet but can offer a single point of contact for customers, provide another sales channel, promote offline campaigns, create brand communities and dissemniate news stories very rapidly.

Online advertising techniques include e-mail shots, viral campaigns and microsites – the success of which can be measured in terms of site visitors, response rates and sales.