Howden Insurance Brokers
www.howdenins.co.uk
Howden are the leading specialist broker for business critical risks. Their role is to make sure that their clients have the personal and corporate confidence necessary to succeed in today’s vibrant business markets. Howden’s core products include Professional Indemnity, Cyber Liability/Esurance and Medical Malpractice Liability.
Howden believed their website was difficult to use and didn’t reflect the global nature of their organisation. They wanted to develop a professional web presence as a core part of their overall ‘confident client’ communications programme. Howden needed an easy to use site that would encourage enquiries.
A new communication strategy and structure transformed the site and made it easier to use, guiding prospects to relevant information and encouraging them to make contact with the appropriate Howden representative.
Background
Howden are the leading specialist broker for business critical risks. Their role is to make sure that their clients have the personal and corporate confidence necessary to succeed in today’s vibrant business markets. Howden’s core products include Professional Indemnity, Cyber Liability/Esurance and Medical Malpractice Liability.
The Challenge
Howden believed their website was difficult to use and didn’t reflect the global nature of their organisation. They wanted to develop a professional web presence as a core part of their overall ‘confident client’ communications programme. Howden needed an easy to use site that would encourage enquiries.
Our Solution
A new communication strategy and structure transformed the site and made it easier to use, guiding prospects to relevant information and encouraging them to make contact with the appropriate Howden representative.
