Cleaner Safer Greener Communities
www.cleanersafergreener.gov.uk
Cleaner Safer Greener Communities (CSGC) is about creating quality spaces in which people want to live and can be proud – and which others will respect. Their website is a one-stop-shop of best practice examples with information on innovative approaches and good practice. Their aim is help communities build, enjoy and benefit from Cleaner Safer Greener Communities.
CSGC wanted to improve their site structure, core content, functionality and design with a new online resource in keeping with the CSGC image and values – informative, exciting, friendly and easy to use.
The site needed to engage key audiences and gather information on users of the programme, for the purpose of developing an awareness campaign and tailoring the programme to their needs.
Red Snapper redesigned CSGC’s website to reflect the nature of their business, using earthy and vibrant tones throughout giving it a natural feel. We incorporated a database to capture user information, enabling CSGC to share information on best practice.
A new navigation structure improved usability whilst taxonomy simplified the search process, making it easier for users to locate relevant information and to explore the site in depth. The site also conforms to the World Wide Web Consortium’s (w3c) Web Accessibility Initiative (WAI) to a ‘AA’ standard, making it accessible to disabled users.
Background
Cleaner Safer Greener Communities (CSGC) is about creating quality spaces in which people want to live and can be proud – and which others will respect. Their website is a one-stop-shop of best practice examples with information on innovative approaches and good practice. Their aim is help communities build, enjoy and benefit from Cleaner Safer Greener Communities.
The Challenge
CSGC wanted to improve their site structure, core content, functionality and design with a new online resource in keeping with the CSGC image and values – informative, exciting, friendly and easy to use.
The site needed to engage key audiences and gather information on users of the programme, for the purpose of developing an awareness campaign and tailoring the programme to their needs.
Our Solution
Red Snapper redesigned CSGC’s website to reflect the nature of their business, using earthy and vibrant tones throughout giving it a natural feel. We incorporated a database to capture user information, enabling CSGC to share information on best practice.
A new navigation structure improved usability whilst taxonomy simplified the search process, making it easier for users to locate relevant information and to explore the site in depth. The site also conforms to the World Wide Web Consortium’s (w3c) Web Accessibility Initiative (WAI) to a ‘AA’ standard, making it accessible to disabled users.
