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Web Audit

ObjectiveThe aim of a web audit is to analyse an existing web presence to facilitate performance improvements creating better online technical, structural and business delivery. Whether you run a small website or a large event, attraction and destination based holiday lettings site like Staynearby, a Web audit may help you get the best of your web presence.UsabilityUnderstanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:
  • Audience analysis
  • Perception audits
  • Stakeholder requirements gathering
Then, identifying key areas:
  • Current web statistics analysis
  • Copy and language usage audits
  • Navigational structures and methodologies
  • Modelling the user experience
  • User assistance techniques
  • Web response times
  • Broken links
Standards CompliancyThis involves looking at the current standard of web page coding and mark-up:
  • Appropriate use of international coding standards
  • Current compliance to standards
  • Beyond compliance, looking at well presented mark up
  • Cross browser performance
  • Cross platform performance
  • Adaptive technologies performance
AccessibilityWe will analyse your sites availability to the widest possible audience to maximise economic benefit and ensure legal compliance with the DDA.
  • Detailed WAI/WCAG A, AA and AAA conformance level reports
  • Analysis of website delivery for adaptive technologies and subsequent enhancements
  • Developing long term accessibility strategies
  • Advertising conformance logos
Information ArchitectureWe will look beyond the navigational structure of a website and analyse the management of information:
  • Use of Taxonomy
  • Meta tagging, including Dublin Core standards
  • Methods for encouraging browsing by subject matter, not simply by navigational structure
  • Search engine ranking and optimisation
BrandingWe will look at managing your branding requirements on line:
  • Visual design
  • Branding guidelines
  • Branding and design consistency
Business ProcessLooking at wider business processes and their relationship with the web:
  • Aligning web strategy to business strategy
  • eMarketing
  • Site promotion
  • ROI
  • Competitive positioning
  • Analysing business process and potential benefits of moving these online
  • Application of new technologies to enhance business process